Gaya APA
Paharia, R. (2013).
Loyalty 3.0 : How Big Data and Gamification are Revolutionizing Customer and Employee .
Palangkaraya:
McGRAW HILL _2.
Gaya MLA
Paharia, Rajat.
"Loyalty 3.0 : How Big Data and Gamification are Revolutionizing Customer and Employee".
Palangkaraya:
McGRAW HILL _2,
2013.
Buku Teks.